Last week, we celebrated Get Online Week—a fantastic opportunity for our customers to learn new IT skills and take steps toward becoming digitally confident. Leading the charge for ateb was Andrew, our Community Welfare Coordinator, who brought a fun and delicious twist to the initiative with his Cupcake Challenge Tour. The concept was simple: do one thing online with Andrew, and earn yourself a tasty cupcake!

Get Online Week, organised by the Good Things Foundation, has been running since 2007 and is the UK’s largest digital inclusion campaign. This year, from October 14th-20th, Andrew was out in the Pembrokeshire community, taking part in events, and engaging with customers to help them develop the essential digital skills needed in today’s world.

Andrew said “It was a busy week!! It went really well and had a lot of customer contacts, 41 in total for the Cupcake Challenge, I was surprised at how many customers were actually waiting for me at each scheme.  After installing an Alexa at De Clare Court we listened to some music whilst the customers had lunch. I was out in the community with the Digital Roadshow and attended the ‘Feed The Ward’ public event at Haverhub on the Thursday which was another opportunity to meet and help people whilst networking with other local organisations.”

Through one-on-one support, and hands-on activities, Andrew worked with customers at every skill level—whether it was setting up a new a new email address, learning how to shop online, or navigating essential online services. In addition to the cupcakes, participants left with something even more valuable: the confidence to keep exploring the digital world on their own.

Andrew’s efforts didn’t stop at the events themselves. His enthusiasm and expertise created a warm, welcoming environment where customers felt comfortable asking questions and tackling tasks they might have previously found intimidating. From helping to set up an Alexa to showing a customer how to log into the new my ateb account, Andrew ensured that every interaction had a real, positive impact.

This year’s Get Online Week may have wrapped up, but the work of bridging the digital divide continues. At ateb Group, we’ll keep supporting our customers with initiatives like this, providing them with the tools and skills they need to thrive in an increasingly digital world. As we look ahead, we remain committed to tackling digital exclusion and ensuring that everyone, regardless of their background or experience, has the opportunity to get online and stay connected.

To find out more about Andrew’s work, our digital lending library, our free mobile data scheme and lots more visit here.

Published 25/10/2024